Executive Education

Strategic Marketing, AI & Digital Transformation

  • Intake: October 2025
  • Language: English
  • Duration: 3 Months
  • Campus: Paris

This program, on campus in Paris followed by online coaching, Qualiopi Certified, now includes optional professional visits and sightseeing experiences to enhance learning and networking.

Program Overview

Advance your leadership journey with Riviera University Paris’s 24 ECTS Executive Certificate in Strategic Marketing, AI & Digital Transformation, representing 40 % of the MBAi. This hybrid program combines five immersive days on campus at Paris La Défense with ongoing online coaching and real-world digital transformation projects, empowering seasoned professionals to master AI-driven customer insights, craft omnichannel marketing strategies, lead data-driven growth initiatives, and stay ahead of the latest global trends.

  •  Continue seamlessly to your MBAi: Certificate holders only need to complete two additional Executive Certificates or six MBAi modules plus a capstone paper, paying only the remaining tuition fees to earn their MBAi.
  •  Or exit with your Executive Certificate if you choose not to continue, adding immediate, recognized value to your professional credentials.

Why This Program?

  • Accelerate your MBAi while mastering advanced strategic marketing, AI integration, and digital transformation.
  • Learn through blended, experiential learning with a 5-day campus immersion in Parisplus structured online coaching.
  • Engage with global faculty and international executives.
  • Experience professional visits to AI startups, marketing agencies, and luxury firmsin Paris.
  • Optional cultural tours (Louvre, Eiffel Tower, Seine Cruise) to blend learning and lifestyle.

Course Content

  1. Strategic Marketing for Business Growth
  2. AI Integration in Business Processes
  3. Digital Transformation & Customer Experience Excellence
  4. Business Management in Web 3.0 Ecosystems
  5. Digital Leadership & Data-Driven Decision-Making

Program Details

  • Global market trends and customer behaviors
  • Positioning in competitive markets
  • Luxury and tech case studies
  • Workshop: define your unique value proposition
  • Peer feedback on strategy
  • Practical AI tools (NLP, predictive analytics, automation)
  • Identifying automation opportunities
  • Building data dashboards for decision-making
  • Using AI to enhance marketing and operations
  • Ethical deployment of AI
  • Frameworks for digital strategy execution
  • Case studies of digital transformation
  • Customer journey mapping
  • Enhancing loyalty with technology
  • Drafting your transformation roadmap

  • Lead in decentralized digital environments (blockchain, NFTs, DAOs):

    • Key concepts and applications
    • Emerging business models
    • Risk and opportunity analysis
    • Strategy for Web 3.0 integration
    • Ethics, governance, and compliance

Lead effectively in a digital era using BI, AI dashboards, and ERP:

    • Leadership frameworks for the digital age
    • Practical decision-support tools
    • Evaluating digital solutions strategically
    • Data-driven decision integration

Optional Activities

  • Professional visits to Paris-based AI startups, agencies, and luxury firms.
  • Optional cultural immersion (Louvre, Eiffel Tower, Seine Cruise) for international participants.

Tuition & Admissions

  • Tuition: €4950
  • Admission Fee: €290 (deducted from tuition, non-refundable)
Pay Admission fee

Scholarships

Access to quality education should never be limited by financial constraints.
That’s why we offer financial aid in fees, depending on the eligibility and strength of your application.

Eligibility Criteria
  • Academic excellence
  • Motivation demonstrated during the selection interview
  • The candidate’s professional potential

Intake and Study Pace

Next intake: October 6th 

Schedule: A 5-day intensive face-to-face program, followed by online coaching and project-based assessments to be completed within three months.

Evaluation & Certification
  • Project-based assessments
  • Riviera University Executive Certificate (24 ECTS)
  • Counts as 40% of MBAi if you choose to continue your journey, or remains a valuable stand-alone credential.
Program PDF
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Contact Us

11 avenue Dubonnet, 92400, Courbevioe

Faculty
Dr. Olivier Cane

Founder of TFA Group (Riviera University and The French Academy). Senior expert in digital ecosystems and strategy, with more than 25 years as an entrepreneur in the education industry and as a consultant to international companies.

Thomas Berber

PhD candidate (EMlyon & Durham University), with over 20 years of marketing leadership across France and Canada, specializing in experiential, applied learning.

Vanessa Rémy

Founder of Spid Digital, expert in digital transformation and AI, with global project leadership experience focused on operationalizing digital strategies for business growth.

How to Apply
  • Online Application

Complete the application form on our website

  • Submit Required Documents

Submit your passport copy, CV, and motivation letter.

  • Pay Fees

Pay the admission fee (€290)

  • Finalize

Receive your Admission & Invitation Letter for visa application.

Experience Paris while advancing your career with Riviera University’s Executive Certificate : gain advanced skills, global networking, and cultural immersion while securing your path toward an MBAi, or strengthen your profile with a stand-alone executive credential recognized internationally.
Apply Now