Tailor-Made MBA

Modular MBA À la Carte

  • Intake: January 2026
  • Langue : English
  • Certificate: MBA
  • Campus: Paris

At Riviera University, your MBA is built around you.
Choose 10 modules from over 20 executive-level options, each worth 6 ECTS, tailored to your industry, goals, and leadership style.

  • 20+ executive modules (6 ECTS each)

  • Complete flexibility in module selection

  • A program aligned with the latest trends and future-ready skills

Program presentation

The MBA (Master of Business Administration) at Riviera University is an advanced management program designed for professionals who want to develop their strategic vision, strengthen their leadership skills, and accelerate their careers. Flexible and internationally oriented, this program is tailored for those seeking to blend theory, practice, and tangible impact within their industry.

Objectives

  • Customize the learning journey to each professional’s specific needs, based on their industry, experience, and ambitions.
  • Enhance skills in management, leadership, and strategic decision-making within an international context.
  • Boost employability and career growth by designing a program aligned with market realities and personal goals.
  • Enable specialization in key areas through a selection of modules tailored to current trends (AI, finance, entrepreneurship, etc.).
  • Develop a comprehensive, cross-functional vision of business and its ecosystem, with a results-driven approach.
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How Does the Custom MBA Work?

The custom MBA at Riviera University allows you to tailor your learning journey to your professional goals.

Module Selection
Choose 10 modules from over 20 available options across a range of fields: strategy, leadership, finance, digital marketing, artificial intelligence, sustainable development, and more.

Total Flexibility
Modules are offered on campus, online, or in a hybrid format, so you can adapt your studies to your schedule and lifestyle.

Degree Awarded
Upon completion, you will receive a Master of Business Administration (MBA) from Riviera University that lists your chosen specializations, ensuring your diploma reflects your unique path and areas of expertise.

Target Audience & Prerequisites

Bachelor’s degree or equivalent with a minimum CGPA of 2.5, or a professional qualification plus five years of experience.

Modules

This module equips students with the strategic and operational skills required to lead a company within the Web 3.0 digital ecosystem. It examines the impact of decentralized technologies—blockchain, smart contracts, cryptocurrencies, NFTs, DAOs, etc.—on management, strategy, and value creation, while addressing the ethical, legal, and organizational challenges inherent to this evolving environment.

Prerequisites:

General understanding of business management and familiarity with digital tools.

Learning Objectives of the Module
  • Introduce the key concepts of Web 3.0 and their impact on business management
  • Understand emerging business models in a decentralized environment
  • Analyze the opportunities and risks associated with adopting Web 3.0 technologies
  • Develop strategies to integrate and manage Web 3.0 solutions within an organization
  • Master the governance, ethical, and compliance challenges in a decentralized digital environment

Teaching Methods:

  • Lectures

  • Industry-specific case studies

  • Group simulations and role-plays

  • Debates and discussions based on recent articles

Detailed Module Content

  • Introduction to Web 3.0

    • Evolution of the Web (Web 1.0, Web 2.0, Web 3.0)

    • Principles of decentralization and data sovereignty

  • Core Technologies

    • Blockchain, smart contracts, cryptocurrencies, NFTs

    • Decentralized protocols, oracles, digital identity

  • Economic and Organizational Models

    • DAOs (Decentralized Autonomous Organizations)

    • Tokenization and new financing models (ICOs, STOs, DeFi)

    • Decentralized platforms and marketplaces

  • Strategy & Management in a Web 3.0 Environment

    • Web 3.0–adapted SWOT analysis

    • Formulation and implementation of Web 3.0 integration strategies

    • Sector-specific use cases (finance, supply chain, art, media, etc.)

  • Governance, Ethics & Compliance

    • Decentralized governance and collective decision-making

    • Legal challenges: regulation, compliance, data protection

    • Social responsibility and ethical implications

  • Risk Management & Cybersecurity

    • Security of digital assets

    • Risk management in decentralized contexts

  • Leadership & Change Management

    • Supporting digital transformation

    • Stakeholder communication and engagement

Evaluation Methods:

  • Case study on a decentralized enterprise (40%)
  • Group project with presentation (40%)
  • Active participation in class debates (20%).
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This module examines the emergence of new technologies (artificial intelligence, blockchain, IoT, cloud computing, big data, augmented/virtual reality, etc.) and their impact on business strategy, organizational structure, and competitiveness. It aims to provide students with an in-depth understanding of the challenges, opportunities, and issues related to integrating these technologies into corporate management.

Prerequisites:

No technical knowledge is required, but a curiosity for innovation and organizational change is recommended.

Learning Objectives of the Module
  • Introduce the key concepts of emerging technologies and their recent developments
  • Understand how these technologies are transforming business models and organizational processes
  • Analyze the strategic, operational, ethical, and social impacts of technology adoption
  • Develop strategies to effectively integrate emerging technologies into the organization
  • Identify the risks and value-creation levers associated with technological innovation

Teaching Methods:
Interactive lectures, tutorials, video analyses, and digital transformation simulations.

Detailed Module Content

Introduction to Emerging Technologies

  • Overview of Emerging Technologies

  • Adoption Cycles and Innovation Curves

Impacts on Business Models

  • Digital Transformation and New Business Models

  • Platforms, the Sharing Economy, and Disintermediation

Key Technologies & Applications

  • Artificial Intelligence and Automation

  • Blockchain and Decentralized Technologies

  • Internet of Things (IoT) and Connectivity

  • Big Data and Advanced Analytics

  • Cloud Computing and Agile Infrastructures

  • Augmented and Virtual Reality

Innovation Management & Organizational Transformation

  • Technology Integration Strategies

  • Change Management and Talent Development

  • Open Innovation and Technology Partnerships

Ethical, Legal & Security Considerations

  • Data Protection and Cybersecurity

  • Corporate Social Responsibility and Societal Impacts

  • Regulation and Compliance

Sector-Specific Case Studies

  • Industry, Services, Healthcare, Finance, Retail, etc.

  • Lessons Learned and Best Practices

 

Evaluation Methods:

  • Mini-thesis on the impact of a chosen technology (50%)

  • Knowledge quiz (30%)

  • Workshop participation (20%)

This module aims to explore the impact of technological evolutions on businesses, focusing on emerging legal challenges and associated risk management. Students will analyze how innovation reshapes regulatory frameworks and risk management practices while developing strategic skills to anticipate and address these issues in a globalized context.

Prerequisites:

Basic knowledge of business law or corporate governance.

Learning Objectives of the Module
  • Introduce the main technological developments and their impact on the legal environment of businesses.
  • Understand the emerging legal challenges driven by innovation (data protection, intellectual property, compliance, etc.).
  • Analyze the risks linked to adopting new technologies and devise appropriate management strategies.
  • Develop a critical approach to risk governance and compliance in an evolving technological context.
  • Anticipate and integrate regulatory requirements into the company’s overall strategy.

Teaching Methods:

  • Lectures

  • Legal case analyses

  • Crisis management simulations

  • Guided readings

Detailed Module Content

  • Introduction: Emerging Technologies and the Transformation of the Legal Landscape

    • Overview of disruptive technologies (AI, blockchain, IoT, cloud, etc.)

    • New regulatory frameworks and compliance issues

  • Legal Challenges Linked to Innovation

    • Personal data protection (GDPR, privacy by design)

    • Intellectual property in the digital age

    • Corporate civil and criminal liability in the face of innovation

    • Technology contracts and smart contracts

  • Risk Management in a Technological Environment

    • Identification and mapping of technological risks

    • Risk assessment tools and methodologies

    • Mitigation strategies and business continuity plans

    • Insurance and risk transfer

  • Governance, Compliance & Ethics

    • Data governance and cybersecurity

    • Compliance monitoring and alert systems

    • Ethical implications of technological innovation

  • Sector-Specific Case Studies

    • Finance, healthcare, industry, services: real-world examples of legal challenges and risk management practices

Evaluation Methods:

  • Preparation of a legal risk management report (50%)

  • Practical case exercise with oral presentation (30%)

  • Participation in class discussions (20%)

The ability to lead effectively while leveraging digital tools to support decision-making has become a crucial skill in today’s complex and uncertain environments. This course explores modern leadership theories and digital solutions that enable executives to optimize their strategic, operational, and tactical decisions.

Prerequisites:

Basic knowledge of management or business administration.

Learning Objectives of the Module
  • Understand the foundations of modern leadership in a digital context
  • Analyze the role of digital tools in strategic, operational, and tactical decision-making
  • Develop leadership styles adapted to complex, fast-changing environments
  • Use decision-support systems to improve performance and responsiveness

Teaching Methods:
Practical workshops on tools (Power BI, ERP), interactive lectures, and decision-making role-plays.

Detailed content of module
  • Introduction to Leadership in a Digital World
  • Contemporary leadership theories (transformational, servant, situational)
  • Foundations of Business Intelligence (BI)
  • Decision-support tools (Power BI, Tableau, ERP, AI)
  • Big Data and leadership: leveraging massive datasets
  • AI-Assisted Decision-Making
  • Machine learning and automated decision processes
  • Dashboards and performance indicators
  • Case Studies
  • Integrating leadership and BI in organizational settings
  • Risks and Ethical Issues
  • Ethical considerations in automated decision-making
  • Leadership & Change
  • Leading digital transformation initiatives

 

Evaluation Methods:

  • Individual project on a decision-making dashboard (50%)

  • Simulation with oral presentation (30%)

  • Technical quiz on digital tools (20%)

In a rapidly changing economic environment marked by the growing digitalization of financial services, mastering treasury management and understanding innovations such as Fintech and cryptocurrencies has become essential. This course offers an integrated approach to traditional treasury management methods and the new technological tools that are redefining corporate finance.

Prerequisites:

Basic knowledge of finance or corporate accounting.

Learning Objectives of the Module
  • Introduce the fundamentals of treasury management in a corporate environment
  • Understanding the Role of Fintechs in the Evolution of Financial Services
  • Analyze the Functioning, Uses, and Associated Risks of Cryptocurrencies
  • Explore Digital Tools for Cash Management and Payment

Teaching Methods:
Case studies, cash management simulation, comparative analysis of Fintech and cryptocurrency platforms.

Detailed content of module
  • Introduction to Treasury Management
    Liquidity
  • Management Instruments and Cash Flow Forecasting
  • Operating Cycle, Working Capital Requirement (WCR), and Cash Optimization
  • Digitization of Treasury: Cash Management Software and Platforms
  • Introduction to Fintechs: Typology, Business Models, and Innovations
  • Digital Payments, Open Banking, and Banking APIs
  • Cryptocurrencies: Principles, Functioning, Blockchain, and Smart Contracts
  • Use Case Analysis of Cryptocurrencies in Business
  • Regulatory Risks, Cybersecurity, and Compliance
  • Future Outlook: Decentralized Finance (DeFi) and Stablecoins

Assessment Methods:
Analytical report on a treasury case (40%), technical quiz (30%), group presentation on a Fintech or cryptocurrency solution (30%).

In a globalized and rapidly evolving digital environment, companies must adapt their international strategies to seize opportunities in foreign markets while managing associated risks. This course explores the challenges of international strategy in the digital age, with a focus on the impact of digital technologies on globalization, business models, competitiveness, and innovation.

Prerequisites:

Basic knowledge of international business or corporate strategy.

 

Learning Objectives of the Module
  • Understand the Dynamics of Globalization in the Digital Age
  • Analyze International Development Models Adapted to Digital Environments
  • Evaluate the Impact of Digital Technologies on Global Competitiveness
  • Design Internationalization Strategies Incorporating Digital Transformation

Teaching Methods:
Interactive lectures, group work on real-life cases, simulation of entry into a foreign market.

Detailed content of module
  • Introduction to International Strategy and Digitalization
  • Globalization, Market Fragmentation, and Digital  Transformation
  • Theories of Internationalization (Uppsala, OLI, Network Theory)
  • Digital Platforms and Global Business Models (GAFA, BATX, etc.)
  • International and Digital Marketing: Localization vs. Globalization
  • Foreign Market Entry Strategies (Exporting, Partnerships, Subsidiaries)
  • Global Supply Chain and Digital Technologies (Blockchain, IoT)
  • Global Governance, Corporate Culture, and Digital Transformation
  • Artificial Intelligence, Big Data, and Global Strategy
  • Case Studies: Digitally Native International Companies (Airbnb, Uber, Spotify)

Evaluation Criteria:
Internationalization strategy project (50%), oral presentation on a digital market (30%), written exam assessing theoretical knowledge (20%).

Artificial intelligence (AI) is no longer just a technological tool; it is becoming a key strategic driver for creating value, optimizing processes, and transforming business models. This course explores how companies can integrate AI into their strategic decision-making, organizational structures, and corporate culture to remain competitive in a rapidly changing environment.

 

Prerequisites:

Basic understanding of management or information systems. No technical knowledge of AI is required.

Learning Objectives of the Module
  • Understanding the Technological Foundations of AI and Its Business Applications
  • Identify the Opportunities and Limitations of AI in Strategic Functions
  • Explore the Levers for Integrating AI into Decision-Making and Value Creation
  • Develop a Critical and Ethical Perspective on AI as an Organizational Partner

Pedagogical Methods:
Case studies based on real business scenarios, simulations of AI integration in strategic decision-making, and critical evaluation of AI tools.

Detailed Course Content:

  • Introduction to Artificial Intelligence and Its Evolution
    Historical context, key milestones, and current trends in AI.

  • Overview of AI Technologies: Machine Learning, Deep Learning, NLP, Computer Vision
    Technical fundamentals and business relevance of each technology.

  • AI as a Lever for Strategic Performance: Marketing, Finance, HR, Supply Chain
    Functional applications and strategic advantages across business areas.

  • Designing an AI Roadmap for the Enterprise
    Steps to align AI initiatives with corporate goals and execution plans.

  • Data Governance and AI Infrastructure
    Data quality, privacy, architecture, and operational frameworks to support AI.

  • AI and Organizational Transformation
    Impact on structures, workflows, roles, and company culture.

  • Ethics, Algorithmic Bias, and Social Responsibility
    Key ethical concerns, risk management, and responsible AI deployment.

  • AI and Leadership: New Managerial Skills and Roles
    Evolving leadership profiles and competencies in the age of AI.

  • Case Studies: Companies that Have Integrated AI into Their Strategy (Amazon, Google, LVMH, etc.)
    In-depth analysis of real-world implementations and lessons learned.

  • Simulation Workshop: Co-Creation of an AI Strategy for a Fictional Company
    Group-based practical exercise to apply course concepts in a simulated context.

Evaluation Criteria:
Strategic report on the integration of AI within a company (50%), applied knowledge quiz (30%), active participation in ethical and practical discussions (20%).

In the era of hybrid work, digitalization, and the search for meaning at work, human resource management is undergoing a profound transformation. This course explores innovative HR practices and new forms of collaboration that are reshaping the work relationship, organizational structures, and leadership. The objective is to equip future managers with the ability to design agile, inclusive HR strategies aligned with contemporary challenges.

Prerequisites:

No formal prerequisites, but an interest in human management issues is recommended.

Learning Objectives of the Module
  • Understand the Current Transformations in the World of Work and Their Impact on HR Management
  • Identify New Modes of Collaboration (Remote Work, Freelancing, Collaborative Management)
  • Integrate Digital Tools into HR Practices
  • Developing a Strategic HR Approach Aimed at Fostering Employee Engagement and Long-Term Performance

Teaching Methods:
Remote work simulations, use of collaborative tools, and design of hybrid HR policies.

Detailed Course Content:

  • Introduction to the New Realities of Work

  • Changing Employee Expectations and Talent Management

  • Remote Work, Hybrid Work, Coworking, and Freelancing

  • Corporate Culture and Remote Cohesion

  • Digitalization of the HR Function: HRIS, HR AI, HR Analytics

  • Collaborative Management, Horizontal Leadership, and Collective Intelligence

  • Diversity, Inclusion, Well-being, and Quality of Work Life

  • Work Governance in Decentralized and Agile Organizations

  • Company Case Studies: Spotify, Google, Orange, Decathlon

  • Final Project: Designing an HR Model for a Post-COVID Company

Assessment Methods:
Development of an innovative HR strategy (50%), oral presentation of a benchmark on collaborative

The marketing environment is undergoing a major transformation driven by technological advancements such as artificial intelligence, mobile applications, and immersive environments like the Metaverse. This course aims to equip future managers with the ability to design innovative, omnichannel, and personalized marketing strategies that leverage new digital tools to create value and drive customer engagement.

 

Prerequisites:

Basic knowledge of Marketing

Learning Objectives of the Module
  • Understand the Evolution of Marketing in a Disruptive Digital Context
  • Identify the Opportunities Offered by AI, the Metaverse, and Mobile Applications
  • Develop Strategies Focused on User Experience, Personalization, and Innovation
  • Understand the Ethical, Legal, and Technical Challenges of New Marketing Tools

Pedagogical Methods:
Creative workshops for designing omnichannel marketing campaigns, simulated user experience exercises in the Metaverse, and hands-on use of AI-powered marketing tools.

Detailed Course Content:
  • Digital Marketing Trends: Evolution of Consumer Behavior
  • AI and Marketing: Segmentation, Predictive Scoring, Automated Personalization
  • Mobile Marketing: App Design, Push Notifications, Mobile UX, Geolocation
  • Metaverse Marketing: Avatars, Immersion, Virtual Events, 3D Branding
  • Gamification and Enhanced Customer Experience
  • Social Commerce, Influence, and Engagement on TikTok, Instagram, and Web3
  • GDPR, AI Marketing Ethics, and Privacy Management
  • Content Strategy and Immersive Storytelling
  • Digital Marketing Performance Evaluation (KPI, ROAS, LTV)
  • Final Project: Marketing Plan Integrating AI, Mobile App, and Activation in an Immersive Environment

Assessment Methods:
Integrated marketing strategy project (50%), analysis of a real immersive case (30%), digital knowledge test (20%).

With the growing diversification of distribution channels, points of sale, and modes of customer interaction, managing a multi-format business (physical, digital, mobile, click & collect, marketplace, etc.) has become a major strategic challenge. This project-based course invites students to conduct applied research on the issues, practices, tensions, and performance levers associated with multi-format management, based on a real or simulated case.

 

Prerequisites:

Knowledge in marketing, strategy, and operational management.

 

Learning Objectives of the Module
  • Explore the Organizational, Commercial, Technological, and Managerial Challenges of a Multi-Format Company
  • Conduct Structured and Rigorous Research Related to a Real Operational Challenge
  • Develop an Analytical, Critical, and Strategic Approach to a Complex Business Situation
  • Produce a Professional Deliverable with Concrete and Actionable Recommendations

Teaching Methods:
Applied research project, field interviews, data analysis, personalized guidance.

Research Project Content:

  • Introduction to the Multi-Format Business Concept: Challenges and Opportunities

  • Definition of the Research Problem and Hypotheses

  • Construction of the Theoretical Framework (Literature Review)

  • Research Methodology: Case Study, Surveys, Interviews, Field Observation, etc.

  • Data Collection and Analysis

  • Multi-Format Strategic Diagnosis (Organization, Marketing, Digital, HR, Logistics, etc.)

  • Formulation of Strategic or Operational Recommendations

  • Writing of the Final Research Report

  • Oral Defense (Academic and/or Professional Jury)

Assessment Methods:
Final report with operational recommendations (60%), oral defense before a jury (30%), continuous involvement in project execution (10%).

The Communication and Profiling course aims to develop students’ skills in effective communication and understanding of different personality profiles. This course will enable students to learn how to adapt their communication style based on the characteristics and preferences of their interlocutors, thereby promoting harmonious and productive interactions.

Prerequisites:

No technical prerequisites, but openness to introspection and behavioral analysis is a plus.

 

Learning Objectives of the Module
  • Understand the Basics of Interpersonal Communication
  • Master Verbal and Nonverbal Communication Techniques
  • Learn to Profile Personalities and Adapt to Different Personality Types
  • Develop Skills in Active Listening and Empathy

Teaching Methods:
Interactive workshops, role-playing, interpersonal communication simulations, and personality profile assessments.

 
 
Detailed Course Content:
  • Fundamentals of Interpersonal Communication
  • Different Communication Styles and Their Impact on Interactions
  • Profiling Tools and Their Use in Professional Contexts
  • Persuasive and Empathetic Communication Techniques
  • Conflict Management and Tension Resolution Through Assertive Communication

Assessment Methods:
Presentation of an Applied Profiling Case (40%), Continuous Assessment through Practical Exercises (40%), Reflective Self-Assessment (20%).

The Multicultural Team Management course aims to raise students’ awareness of the challenges involved in managing teams composed of members from diverse cultural backgrounds. This course will cover the skills needed to foster collaboration and productivity within multicultural teams, while taking into account cultural differences and intercultural issues.

 

Prerequisites:

Experience working in groups or in intercultural contexts (academic or professional).

Learning Objectives of the Module
  • Understand the Specificities of Managing Multicultural Teams
  • Acquire Skills in Intercultural Communication
  • Develop Leadership Strategies Adapted to Multicultural Contexts
  • Foster Cohesion and Collaboration Within Culturally Diverse Teams

Teaching Methods:
International case studies, role-playing, conflict resolution workshops, and multicultural group work.

Detailed Course Content:
  • Introduction to Multicultural Team Management: Issues and Challenges
  • Intercultural Communication: Understanding and Overcoming Communication Barriers
  • Intercultural Leadership: Strategies to Motivate and Engage Culturally Diverse Teams
  • Managing Intercultural Conflicts: Promoting Dialogue and Peaceful Dispute Resolution

Assessment Methods:
Group project on a real case of intercultural management (50%), theoretical quiz (30%), individual reflective report (20%).

The Recruiting and Motivating Remote Employees course aims to equip students with the skills needed to effectively recruit, onboard, and motivate employees working remotely or in hybrid settings. This course will address the specific challenges of managing remote teams and offer solutions to maximize employee productivity and engagement.

Prerequisite:
Basic knowledge of management or human resources.

Learning Objectives of the Module
  • Understand the Challenges of Recruiting and Managing Remote Employees
  • Acquire Recruitment Techniques Adapted to Remote Work
  • Develop Motivation and Engagement Strategies for Remote Teams
  • Master Remote Communication and Collaboration Tools

Teaching Methods:
Case studies, remote interview simulations, use of online tracking and collaboration tools.

Detailed Course Content:
  • Introduction to Remote Work: Definitions and Key Issues
  • Recruitment and Selection of Remote Employees
  • Motivation and Engagement of Remote Teams
  • Conflict Management and Remote Communication

Assessment Methods:
Development of a Remote Recruitment and Engagement Strategy (50%), Remote Interview Simulation (30%), Practical Quiz on Tools (20%).

The Sales Team Management in a Digital Environment course aims to equip students with the skills needed to supervise and lead sales teams in a digital context. This course will cover best practices in sales team management, with a focus on the specific challenges and opportunities related to the use of digital tools and information technologies.

Prerequisite:
Basic knowledge of sales techniques or marketing.

Teaching Methods:
Practical work on CRM and sales dashboards, industry-specific case studies, and workshops on sales team motivation.

Learning Objectives of the Module
  • Understand the Fundamental Principles of Sales Team Management in a Digital Environment
  • Acquire Leadership and Motivation Skills for Sales Teams
  • Master Digital Tools and Technologies to Optimize Sales Team Performance
  • Develop an Effective Sales Strategy in a Constantly Evolving Digital Environment
Detailed Course Content:
  • Introduction to Sales Team Management in a Digital Environment: Definitions and Key Issues
  • Leadership and Motivation of Sales Teams
  • Use of Digital Tools for Sales Performance Tracking
  • Online and Offline Sales Strategies

Assessment Methods:
Sales team management simulation (50%), performance report with recommendations (30%), test on digital tools (20%).

This course aims to familiarize students with the key concepts of entrepreneurship and startup creation. Participants will explore various aspects of launching, financing, and growing an innovative business, while developing the skills needed to turn ideas into entrepreneurial success.

Prerequisite:
Having a project idea or strong entrepreneurial motivation.

Teaching Methods:
Design thinking, lean startup workshops, pitch sessions, personalized mentoring.

Learning Objectives of the Module
  • Understand the Foundations of Entrepreneurship and the Challenges Faced by Entrepreneurs
  • Acquire Skills in Opportunity Identification, Value Creation, and Risk Management
  • Master Financing and Growth Strategies for Startups
  • Develop Innovation and Adaptability Skills to Succeed in a Constantly Evolving Entrepreneurial Environment
Detailed Course Content:
  • Introduction to Entrepreneurship: Concepts, Challenges, and Current Trends
  • Startup Creation Process: From Ideation to Implementation
  • Financing and Growth Strategies for Startups
  • Innovation and Design Thinking: Methods and Tools for Developing Innovative Solutions

Assessment Methods:
Final pitch before a jury (50%), business model canvas with financial projections (30%), participation in workshops (20%).

This course aims to equip students with the skills needed to develop a solid financial forecast and a compelling business plan. Participants will explore key concepts in financial planning, profitability analysis, and financial statement projection, while learning how to build a robust and persuasive business plan for entrepreneurial projects.

Prerequisite:
Basic knowledge of finance or business accounting.

Teaching Methods:
Interactive lectures, building financial forecasts using spreadsheets, analysis of real-life cases, investor pitch simulations.

Learning Objectives of the Module
  • Understand the Fundamental Principles of Financial Forecasting and Business Planning
  • Acquire Analytical Skills to Assess the Profitability and Viability of a Business Project
  • Master Financial Projection Techniques and the Presentation of Financial Data
  • Develop Effective Communication Skills to Persuade Investors and Stakeholders
Detailed Course Content:
  • Introduction to Financial Planning and Business Plan: Concepts and Key Issues
  • Developing Financial Forecasts: Financial Statement Projections, Profitability Analysis
  • Building the Business Plan: Market Analysis, Commercial Strategy, Financial Plan
  • Presenting and Communicating the Business Plan to Investors and Stakeholders

Assessment Methods:
Comprehensive financial forecast (50%), business plan presentation before a jury (30%), quiz assessing key concepts (20%).

The Principles of Digital Marketing course explores the fundamental concepts, strategies, and essential tools needed to succeed in the ever-evolving field of digital marketing. This discipline examines various online marketing techniques, digital platforms, and best practices for effectively reaching and engaging consumers in a digital environment.

Prerequisite:
No prior knowledge required, but an interest in communication and digital technologies is recommended.

Teaching Methods:
Case studies of real campaigns, use of tools such as Google Ads and Meta Business, group projects.

Learning Objectives of the Module
  • Understand the Key Concepts of Digital Marketing and the Main Industry Trends
  • Analyze Various Online Marketing Strategies, Including SEO, Online Advertising, Influencer Marketing, and Email Marketing
  • Explore the Tools and Digital Platforms Used in Digital Marketing, Such as Social Media, Search Engines, and Data Analytics Tools
  • Develop Practical Skills to Design and Implement Effective Digital Marketing Campaign
Detailed Course Content:
  • Introduction to Digital Marketing: Key Concepts and Industry Developments
  • Online Marketing Strategies: SEO, Online Advertising, Content Marketing, and Influencer Marketing
  • Digital Marketing Tools and Platforms: Social Media, Search Engines, Data Analytics Tools
  • Case Studies and Practical Applications: Analysis of Successful Digital Marketing Campaigns and Campaign Creation Workshops

Assessment Methods:
Creation of a mini digital campaign (50%), digital strategy quiz (30%), participation in workshops (20%).

The Mobile Applications: Consumer Acquisition and Retention course explores the strategies and tools needed to attract and retain consumers on mobile apps. This discipline examines various marketing and communication techniques to optimize visibility and user engagement with mobile applications, with a focus on acquiring new users and retaining existing customers.

Prerequisite:
Basic knowledge of marketing or UX design is a plus.

Teaching Methods:
Practical cases on app optimization, use of analytics tools, gamification and customer retention projects.

Learning Objectives of the Module
  • Understand the Mobile App Landscape and Market Trends in User Acquisition and Retention
  • Analyze Mobile Marketing Strategies, Including Mobile Advertising, App Store Optimization, Email Campaigns, and In-App Promotions
  • Study Data Analytics and User Behavior Tracking Tools to Improve Mobile App Performance
  • Explore Best Practices for Retaining Users and Maintaining High Engagement Levels on Mobile Applications
Detailed Course Content:
  • Introduction to Mobile Applications: Market Trends and Opportunities
  • User Acquisition: Mobile Marketing Strategies and App Store Optimization
  • User Retention: Loyalty Programs, In-App Promotions, and Personalized Communication
  • Data Analysis and Performance Tracking: Analytics Tools to Evaluate the Effectiveness of Acquisition and Retention Strategies

Assessment Methods:
Acquisition and retention strategy project (50%), critical analysis of an existing app (30%), knowledge test (20%).

The Online Gaming Market course aims to explore the online video game industry by highlighting trends, key players, business models, and business opportunities in this fast-growing and dynamic sector. This discipline examines the various segments of the online gaming market, including mobile games, massively multiplayer online games (MMOs), esports, and virtual reality in gaming.

Prerequisite:
No technical skills required. An interest in video games or the digital economy is recommended.

Teaching Methods:
Market studies, analysis of game business models, group projects on game or platform concepts.

Learning Objectives of the Module
  • Understand the Evolution of the Online Gaming Market and Its Impact on the Entertainment and Media Industry
  • Analyze the Various Online Gaming Platforms, Including Consoles, PCs, and Mobile Devices
  • Study the Business Models of Online Gaming, Including Freemium, Microtransactions, Subscriptions, and Advertising
  • Explore Business Opportunities in the Online Gaming Sector, Including Indie Game Development, Influencer Marketing, and Esports Events
Detailed Course Content:
  • Introduction to the Online Gaming Market: History, Evolution, and Current Landscape
  • Segments of the Online Gaming Market: Mobile Games, MMOs, Esports, Virtual Reality
  • Business Models in Online Gaming: Freemium, Microtransactions, Subscriptions, Advertising Marketing and Monetization Strategies for Online Games

Assessment Methods:
Gaming business plan project (50%), comparative study of business models (30%), participation and oral presentation (20%).

The Metaverse course aims to explore the emerging concept of a 3D virtual universe accessible to individuals through immersive technologies such as virtual and augmented reality. This discipline examines the applications of the metaverse across various fields including video games, social media, e-commerce, education, and collaborative work, as well as the social, economic, and ethical implications of this new form of digital interaction.

Prerequisite:
No prior experience with VR/AR required. Basic knowledge of digital technologies is helpful.

Teaching Methods:
Exploration of immersive platforms, group creation of virtual spaces, analysis of professional use cases.

Learning Objectives of the Module
  • Understand the Theoretical Foundations of the Metaverse and Its Evolution in Popular Culture and Media
  • Explore the Key Technologies Underpinning the Metaverse, Including Virtual Reality, Augmented Reality, and Blockchain
  • Analyze Use Cases of the Metaverse in Gaming, Social Media, E-Commerce, and Other Business Sectors
  • Evaluate the Challenges Related to the Design, Regulation, and Adoption of the Metaverse
Detailed Course Content:

  • Introduction to the Metaverse: Definition, History, and the Vision of the Digital Future

  • Key Technologies of the Metaverse: Virtual Reality, Augmented Reality, Artificial Intelligence, and Blockchain

  • Applications of the Metaverse in Gaming, Social Media, E-Commerce, and Education

  • Social, Economic, and Ethical Issues Related to the Adoption of the Metaverse

Assessment Methods:
Presentation of a Metaverse Use Case (50%), Group Creation of a Mini Immersive Scenario (30%), Test on Fundamental Concepts (20%).

The course on NFTs, or Non-Fungible Tokens, aims to explore the rapidly expanding world of unique digital assets and their impact on the technology, art, entertainment, and finance industries. This discipline focuses on blockchain technology, the creation and sale of non-interchangeable digital assets, and the legal and economic issues associated with NFTs.

Prerequisite:
Basic understanding of digital technologies. No blockchain expertise required.

Teaching Methods:
Minting demonstrations, analysis of NFT marketplaces, and debates on intellectual property.

Learning Objectives of the Module
  • Understand the Concept of Non-Fungible Tokens and How They Operate on the Blockchain
  • Explore NFT Use Cases in Art, Entertainment, Video Games, and Decentralized Finance (DeFi)
  • Analyze the Opportunities and Challenges Related to Minting, Buying, Selling, and Holding NFTs
  • Evaluate the Impact of NFTs on Artistic Creation, Intellectual Property, and the Digital Economy
Detailed Course Content:

  • Introduction to NFTs: Definition, History, and Market Trends

  • Blockchain Technology and How NFTs Work

  • Creation, Minting, and Transactions of NFTs

  • NFT Use Cases in Art, Entertainment, Video Games, and Decentralized Finance

  • Legal, Tax, and Ethical Aspects of NFTs

Assessment Methods:
NFT Case Study (40%), NFT Creation/Concept Project (40%), Quiz on Legal and Economic Aspects (20%).

The course on Cryptocurrencies aims to explore the ever-evolving world of decentralized digital currencies such as Bitcoin, Ethereum, and others, as well as their impact on traditional financial systems, the global economy, and financial market regulation. This discipline specifically examines the fundamental principles of blockchain technology, the different types of digital tokens, and the applications of cryptocurrency across various sectors.

Prerequisite:
Basic knowledge of economics or finance is an asset but not required.

Teaching Methods:
Comparative analyses, cryptocurrency investment simulations, exploration of wallets and platforms.

Learning Objectives of the Module
  • Understand the Key Concepts of Cryptocurrencies, Blockchain, and Distributed Ledger Technologies
  • Explore the Mechanisms of Creation, Transaction, and Storage of Cryptocurrencies Ask ChatGPT
  • Analyze the Economic, Political, and Social Implications of Cryptocurrencies
  • Evaluate the Regulatory and Legal Challenges Related to the Use and Adoption of Cryptocurrencies
Detailed Course Content:
  • Introduction to Cryptocurrencies: Definition, History, and Ecosystem
  • Blockchain Technology and the Security of Cryptocurrency Transactions
  • How Cryptocurrencies Work, Including Bitcoin, Ethereum, and Altcoins
  • Use of Cryptocurrencies in Commerce, Investment, and Financial Services
  • Economic, Political, and Regulatory Perspectives on Cryptocurrencies

Assessment Methods:
Analytical report on a cryptocurrency (40%), cryptocurrency portfolio simulation (30%), end-of-module test (30%).

Choisissez vos modules et créez votre propre MBA.
Le programme ainsi que les dates de vos formations vous seront communiqués en fonction des modules sélectionnés.

Financial Support

Access to quality education should never be limited by financial constraints.
That’s why we offer financial aid covering up to €2,500 in tuition fees, depending on the eligibility and strength of your application.

Cette aide est ouverte à tous les candidats et attribuée en fonction de la qualité globale du dossier, notamment :

Eligibility Criteria
  • Academic excellence
  • Motivation demonstrated during the selection interview
  • The candidate’s professional potential

To make your academic journey as accessible as possible, Riviera University Paris offers several flexible payment options:

  • Interest-free installment plans

  • Monthly payments via automatic withdrawals

  • Personalized financing plans tailored to your individual situation

Intake and Study Pace

We offer a new intake every 8 weeks, throughout the year.
To find out the exact dates of the next session, please contact our admissions team directly.

Two formats are available to suit your schedule:

  • Full-time: program in 15 months
  • Part-time: flexible program completed over 30 months
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Admission

Admission Guide
  • Online Application

Fill out the form and submit your application file.

 

  • Application Review

Our academic team reviews your application and schedules an interview if needed.

 

  • Admission & Enrollment

Receive your admission letter and finalize your enrollment.

 

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