Riviera University Research Journal

The Riviera University Journal of Marketing is a peer-reviewed academic publication dedicated to advancing research in marketing, consumer behavior, digital strategies, branding, and business growth. Our mission is to bridge the gap between theory and practice by publishing high-quality research contributing to the evolving marketing landscape.

Our editorial team consists of experienced researchers, industry experts, and academics committed to upholding the highest standards of scholarly publishing. Each submission undergoes a rigorous review process to ensure academic integrity and relevance.

Editors in chief
  • Dr Olivier Cane
  • Dr NGADIBA KILUMBA Rodolphe
Editorial board
  • Dr NGADIBA KILUMBA Rodolphe
  • Dr NZENZA MPANGU François Michée
  • Dr Kenneth Lovell Tuttle Wilhelm
  • Dr Shamini A/P Sachithanandan
  • Dr Sritaran A/L Deevendran
  • Dr Rohit Kumar Nanduri
  • Dr Thomas Leong
  • Dr Meng Hong Yong
  • Dr Ahmad Al-Safty

Peer Review Process

The Riviera University Research Journal follows a double-blind peer review system, where both the author’s and reviewers’ identities remain anonymous. This ensures impartiality and fairness in evaluating research contributions. The review process typically takes 4-6 weeks, after which authors receive feedback for revisions or acceptance.

 

Manuscript Requirements

Before submitting a manuscript, please ensure it meets the following criteria:

  • Format: Microsoft Word or PDF
  • Length: 3,000–8,000 words (excluding references)
  • Citation Style: APA / Harvard referencing

Sections Required:

  • Title Page (Title, Authors, Affiliations, Corresponding Author)

  • Abstract (Max 250 words, summarizing key findings)

  • Keywords (3-5 relevant keywords)

  • Introduction (Research background, objectives, significance)

  • Methodology (Data collection, analysis techniques)

  • Findings & Discussion (Results and Interpretation)

  • Conclusion & Implications

  • References (Formatted correctly in APA/Harvard style)

  • Prepare Your Manuscript: Ensure it follows our formatting guidelines.
  • Submit Online:
  • Acknowledgment: Authors will receive confirmation within 48 hours.
  • Review Process: Takes approximately 4-6 weeks. Authors may receive revision requests before final acceptance.
  • Publication: Once accepted, the article will be formatted and published in the upcoming issue.
  • Initial Screening: Ensures the manuscript meets submission guidelines.
  • Peer Review (Double-Blind): Reviewers provide feedback and recommendations.
  • Decision Notification: Accept, revise, or reject decision sent within 6 weeks.
  • Final Submission & Proofreading: Accepted papers undergo final formatting before publication.

Currently, the Journal of Marketing charges at a rate of 80 Euros per submission.

For more information and for proof, please contact editions@riviera-university.fr

We adhere to strict ethical guidelines, ensuring that all research published meets the highest academic integrity standards. Authors must confirm originality, proper citations, and adherence to ethical research practices. Plagiarism or duplicate submissions will not be tolerated.

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